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Business partnership

How Kanye West and Adidas's Yeezy partnership unfolded

Kanye West and Adidas developed Yeezy footwear before Adidas ended the partnership in October 2022. This timeline follows the collaboration, West's documented objections, the inventory sales and the settlement, distinguishing each side's claims from established outcomes.

February 2015 to 4 March 2026 · 17 dated events · 14 sources
Status in the record · 4 March 2026

Adidas says its dispute with Kanye West was settled in July 2024 and its remaining Yeezy inventory was sold during 2024. Its March 2026 results report no Yeezy revenue in 2025, confirming completion of the inventory sales covered here.

Coverage through4 March 2026Editorial review2 November 2026
Jump to a year
In 30 seconds: the turning points
  1. Feb 2015 Yeezy Season 1 and the first footwear release
  2. 29 Jun 2016 The collaboration expands beyond Adidas Originals
  3. 25 Oct 2022 Adidas ends the partnership
  4. May 2023 Sales of remaining inventory resume
  5. Jul 2024 The parties settle their dispute
  6. 31 Dec 2024 Adidas reports no Yeezy inventory remaining

Timeline of events

17 events shown

2015
2016
· · · 75 months later
2022
6 Oct 2022
Statement

West disputes Adidas's use of his designs

An August 2024 federal court opinion, summarizing the investor complaint, records that Adidas placed the partnership under review on 6 October 2022. It also records an Instagram response that day in which West accused Adidas of taking his designs. This is the complaint's account reproduced in the opinion, not a finding that Adidas took his designs.

Sources and context

An attributed statement records what the speaker said.

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25 Oct 2022
Turning point
Closure

Adidas ends the partnership

Adidas ended the partnership immediately, saying West's recent comments and actions violated its values and citing antisemitism and hate speech. It announced an end to Yeezy production and payments to West and his companies, forecasting a negative impact of up to EUR 250 million on its 2022 net income.

Adidas
Sources and context

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2022
Legal step

Adidas initiates arbitration, filing date unspecified

According to Adidas's later annual report, it initiated arbitration against Kanye West and entities he controlled in 2022, seeking damages among other remedies. The defendants filed counterclaims. The disclosure gives no filing month or day, so placement here does not establish the filing's order relative to the October termination.

Adidas
Sources and context

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2023
9 Feb 2023
Money

Unsold stock shapes the financial outlook

Adidas forecast that not selling existing Yeezy stock would reduce 2023 revenue by about EUR 1.2 billion and operating profit by about EUR 500 million. It warned that a decision not to repurpose the stock could cause a further EUR 500 million operating profit impact. These were conditional forecasts.

Adidas
Sources and context

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2024
27 Feb 2024
Statement

West challenges the later shoe releases

In a video statement reproduced by The Independent on 27 February, West said Adidas was selling colorways he had not approved and claimed the company was suing him for USD 250 million. These are West's claims, not findings about approval rights or an independently verified damages demand. Adidas's termination statement asserted ownership of the existing product design rights.

Sources and context

An attributed statement records what the speaker said.

Read the response recorded in this timeline

31 Dec 2024
Turning point
Closure

Adidas reports no Yeezy inventory remaining

Adidas's 2024 annual report says remaining Yeezy sales generated about EUR 650 million during the year and that it held no Yeezy products at 31 December. This describes Adidas's inventory, not the end of the independent Yeezy brand.

Adidas
Sources and context

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2025
2026

Related timelines

Sources

14 records, ranked by type
  1. 1First-party publication29 Jun 2016
    Adidas and Kanye West announce expanded partnership
    Adidas · adidas-group.com
  2. 2First-party publication25 Oct 2022
    Adidas terminates partnership with Ye immediately
    Adidas · adidas-group.com
  3. 3First-party publication9 Feb 2023
    Adidas provides 2023 financial outlook
    Adidas · adidas-group.com
  4. 4First-party publication13 Mar 2024
    Annual Report 2023, general information
    Adidas · report.adidas-group.com
  5. 5First-party publication5 Mar 2025
    Annual Report 2024, general information
    Adidas · report.adidas-group.com
  6. 6First-party publication4 Mar 2026
    Annual Report 2025, other financial commitments and contingencies
    Adidas · report.adidas-group.com
  7. 7First-party publication4 Mar 2026
    Adidas reports full-year results for 2025
    Adidas · adidas-group.com
  8. 8First-party publication24 Jul 2023
    Adidas announces preliminary second-quarter results and updates guidance
    Adidas · adidas-group.com
  9. 9First-party publication8 Nov 2023
    Adidas reports third-quarter revenue increase
    Adidas · adidas-group.com
  10. 10First-party publication31 Jan 2024
    Adidas preliminary 2023 results and Yeezy inventory decision
    Adidas · adidas-group.com
  11. 11First-party publication16 Apr 2024
    Adidas raises guidance after first-quarter performance
    Adidas · adidas-group.com
  12. 12First-party publication23 Apr 2025
    Adidas preliminary first-quarter results for 2025
    Adidas · adidas-group.com
  13. 13Official record16 Aug 2024
    Opinion and order on Adidas investor claims, document 45, page 7
    US District Court for the District of Oregon · courthousenews.com
  14. 14First-party publication27 Feb 2024
    Kanye West video statement about Adidas releases and legal claims
    Kanye West, video statement reproduced by The Independent · the-independent.com

Coverage through 4 March 2026. Editorial review: 2 November 2026. Spotted an error? See corrections. Copyright concerns: report an asset. Every event links to its sources. Source type does not establish whether a claim is true.