How Kanye West and Adidas's Yeezy partnership unfolded
Kanye West and Adidas developed Yeezy footwear before Adidas ended the partnership in October 2022. This timeline follows the collaboration, West's documented objections, the inventory sales and the settlement, distinguishing each side's claims from established outcomes.
February 2015 to 4 March 2026 · 17 dated events · 14 sources
Status in the record · 4 March 2026
Adidas says its dispute with Kanye West was settled in July 2024 and its remaining Yeezy inventory was sold during 2024. Its March 2026 results report no Yeezy revenue in 2025, confirming completion of the inventory sales covered here.
Coverage through4 March 2026Editorial review2 November 2026
Overview · Feb 2015 to 4 Mar 2026 · click a dot to jump
17 events shown
2015
Feb 2015
Turning point
Product
Yeezy Season 1 and the first footwear release
Adidas's later partnership announcement dates the Yeezy Season 1 presentation to February 2015 and identifies the Yeezy Boost 750 as the collaboration's first product release.
Adidas and Kanye West announced an expanded Yeezy business covering footwear, apparel and accessories across streetwear and sport. Adidas said a dedicated team would oversee the collaboration from Portland.
An August 2024 federal court opinion, summarizing the investor complaint, records that Adidas placed the partnership under review on 6 October 2022. It also records an Instagram response that day in which West accused Adidas of taking his designs. This is the complaint's account reproduced in the opinion, not a finding that Adidas took his designs.
Adidas ended the partnership immediately, saying West's recent comments and actions violated its values and citing antisemitism and hate speech. It announced an end to Yeezy production and payments to West and his companies, forecasting a negative impact of up to EUR 250 million on its 2022 net income.
Adidas initiates arbitration, filing date unspecified
According to Adidas's later annual report, it initiated arbitration against Kanye West and entities he controlled in 2022, seeking damages among other remedies. The defendants filed counterclaims. The disclosure gives no filing month or day, so placement here does not establish the filing's order relative to the October termination.
Adidas forecast that not selling existing Yeezy stock would reduce 2023 revenue by about EUR 1.2 billion and operating profit by about EUR 500 million. It warned that a decision not to repurpose the stock could cause a further EUR 500 million operating profit impact. These were conditional forecasts.
Adidas's 2023 annual report says it announced sales of remaining Yeezy inventory in May, with an initial release that month. The company committed to donations to organizations working against discrimination and hate.
In its preliminary second-quarter announcement, Adidas said the first Yeezy inventory sale had improved results. Alongside better underlying business performance, it reduced its projected full-year operating loss to EUR 450 million from EUR 700 million.
Adidas reported that its second Yeezy product release generated about EUR 350 million in third-quarter revenue. This was revenue to Adidas, not a measure of West's income or net worth.
Adidas's annual report records about EUR 750 million in Yeezy revenue from the two 2023 releases and remaining Yeezy inventory valued at about EUR 250 million at year-end. Inventory value and sales revenue are different measures.
Adidas decided against writing off most remaining Yeezy stock and planned to sell it at least at cost during 2024. Its announcement distinguished this forecast from the actual sales and profits it reported for 2023.
In a video statement reproduced by The Independent on 27 February, West said Adidas was selling colorways he had not approved and claimed the company was suing him for USD 250 million. These are West's claims, not findings about approval rights or an independently verified damages demand. Adidas's termination statement asserted ownership of the existing product design rights.
Adidas reported that the latest Yeezy release generated about EUR 150 million in first-quarter revenue and about EUR 50 million in operating profit. Its forecast assumed remaining stock would subsequently sell on average at cost.
Adidas's annual report says the parties settled the arbitration dispute in July 2024 and withdrew their respective claims. The cited disclosure does not provide the private settlement agreement.
Adidas's 2024 annual report says remaining Yeezy sales generated about EUR 650 million during the year and that it held no Yeezy products at 31 December. This describes Adidas's inventory, not the end of the independent Yeezy brand.
Full-year results confirm no Yeezy revenue in 2025
Adidas reported that its 2025 results included no Yeezy revenue or operating profit contribution. It again stated that sales of remaining inventory had been completed in 2024.
Coverage through 4 March 2026. Editorial review: 2 November 2026. Spotted an error? See corrections. Copyright concerns: report an asset. Every event links to its sources. Source type does not establish whether a claim is true.