<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>How Kanye West and Adidas&#x27;s Yeezy partnership unfolded</title><link>https://howitunfolded.com/companies/kanye-west-adidas/</link><description>Kanye West and Adidas developed Yeezy footwear before Adidas ended the partnership in October 2022. This timeline follows the collaboration, West&#x27;s documented objections, the inventory sales and the settlement, distinguishing each side&#x27;s claims from established outcomes.</description><language>en</language><item><title>4 Mar 2026: Full-year results confirm no Yeezy revenue in 2025</title><link>https://howitunfolded.com/companies/kanye-west-adidas/#e16</link><guid isPermaLink="false">kanye-west-adidas-048a3a557c</guid><pubDate>Wed, 04 Mar 2026 12:00:00 +0000</pubDate><description>Adidas reported that its 2025 results included no Yeezy revenue or operating profit contribution. It again stated that sales of remaining inventory had been completed in 2024.</description></item><item><title>23 Apr 2025: First-quarter results exclude Yeezy</title><link>https://howitunfolded.com/companies/kanye-west-adidas/#e15</link><guid isPermaLink="false">kanye-west-adidas-b386f7ce2d</guid><pubDate>Wed, 23 Apr 2025 12:00:00 +0000</pubDate><description>Adidas&#x27;s preliminary first-quarter announcement said its 2025 results contained no Yeezy contribution following completion of inventory sales in 2024.</description></item><item><title>31 Dec 2024: Adidas reports no Yeezy inventory remaining</title><link>https://howitunfolded.com/companies/kanye-west-adidas/#e14</link><guid isPermaLink="false">kanye-west-adidas-e85d0a23ba</guid><pubDate>Tue, 31 Dec 2024 12:00:00 +0000</pubDate><description>Adidas&#x27;s 2024 annual report says remaining Yeezy sales generated about EUR 650 million during the year and that it held no Yeezy products at 31 December. This describes Adidas&#x27;s inventory, not the end of the independent Yeezy brand.</description></item><item><title>Jul 2024: The parties settle their dispute</title><link>https://howitunfolded.com/companies/kanye-west-adidas/#e13</link><guid isPermaLink="false">kanye-west-adidas-3bff098ae7</guid><pubDate>Mon, 01 Jul 2024 12:00:00 +0000</pubDate><description>Adidas&#x27;s annual report says the parties settled the arbitration dispute in July 2024 and withdrew their respective claims. The cited disclosure does not provide the private settlement agreement.</description></item><item><title>16 Apr 2024: Another release generates first-quarter revenue</title><link>https://howitunfolded.com/companies/kanye-west-adidas/#e12</link><guid isPermaLink="false">kanye-west-adidas-ee2dcd440e</guid><pubDate>Tue, 16 Apr 2024 12:00:00 +0000</pubDate><description>Adidas reported that the latest Yeezy release generated about EUR 150 million in first-quarter revenue and about EUR 50 million in operating profit. Its forecast assumed remaining stock would subsequently sell on average at cost.</description></item><item><title>27 Feb 2024: West challenges the later shoe releases</title><link>https://howitunfolded.com/companies/kanye-west-adidas/#e11</link><guid isPermaLink="false">kanye-west-adidas-33d1e59498</guid><pubDate>Tue, 27 Feb 2024 12:00:00 +0000</pubDate><description>In a video statement reproduced by The Independent on 27 February, West said Adidas was selling colorways he had not approved and claimed the company was suing him for USD 250 million. These are West&#x27;s claims, not findings about approval rights or an independently verified damages demand. Adidas&#x27;s termination statement asserted ownership of the existing product design rights.</description></item><item><title>31 Jan 2024: Adidas plans further inventory sales</title><link>https://howitunfolded.com/companies/kanye-west-adidas/#e10</link><guid isPermaLink="false">kanye-west-adidas-2ed37d49a6</guid><pubDate>Wed, 31 Jan 2024 12:00:00 +0000</pubDate><description>Adidas decided against writing off most remaining Yeezy stock and planned to sell it at least at cost during 2024. Its announcement distinguished this forecast from the actual sales and profits it reported for 2023.</description></item><item><title>31 Dec 2023: Inventory remains after two releases</title><link>https://howitunfolded.com/companies/kanye-west-adidas/#e9</link><guid isPermaLink="false">kanye-west-adidas-a703f396ab</guid><pubDate>Sun, 31 Dec 2023 12:00:00 +0000</pubDate><description>Adidas&#x27;s annual report records about EUR 750 million in Yeezy revenue from the two 2023 releases and remaining Yeezy inventory valued at about EUR 250 million at year-end. Inventory value and sales revenue are different measures.</description></item><item><title>8 Nov 2023: Second release brings reported quarterly sales</title><link>https://howitunfolded.com/companies/kanye-west-adidas/#e8</link><guid isPermaLink="false">kanye-west-adidas-77e5d2cb85</guid><pubDate>Wed, 08 Nov 2023 12:00:00 +0000</pubDate><description>Adidas reported that its second Yeezy product release generated about EUR 350 million in third-quarter revenue. This was revenue to Adidas, not a measure of West&#x27;s income or net worth.</description></item><item><title>24 Jul 2023: First inventory sale improves the outlook</title><link>https://howitunfolded.com/companies/kanye-west-adidas/#e7</link><guid isPermaLink="false">kanye-west-adidas-5c38ee14c1</guid><pubDate>Mon, 24 Jul 2023 12:00:00 +0000</pubDate><description>In its preliminary second-quarter announcement, Adidas said the first Yeezy inventory sale had improved results. Alongside better underlying business performance, it reduced its projected full-year operating loss to EUR 450 million from EUR 700 million.</description></item><item><title>May 2023: Sales of remaining inventory resume</title><link>https://howitunfolded.com/companies/kanye-west-adidas/#e6</link><guid isPermaLink="false">kanye-west-adidas-acd27a60c2</guid><pubDate>Mon, 01 May 2023 12:00:00 +0000</pubDate><description>Adidas&#x27;s 2023 annual report says it announced sales of remaining Yeezy inventory in May, with an initial release that month. The company committed to donations to organizations working against discrimination and hate.</description></item><item><title>9 Feb 2023: Unsold stock shapes the financial outlook</title><link>https://howitunfolded.com/companies/kanye-west-adidas/#e5</link><guid isPermaLink="false">kanye-west-adidas-c3116d3a6e</guid><pubDate>Thu, 09 Feb 2023 12:00:00 +0000</pubDate><description>Adidas forecast that not selling existing Yeezy stock would reduce 2023 revenue by about EUR 1.2 billion and operating profit by about EUR 500 million. It warned that a decision not to repurpose the stock could cause a further EUR 500 million operating profit impact. These were conditional forecasts.</description></item><item><title>25 Oct 2022: Adidas ends the partnership</title><link>https://howitunfolded.com/companies/kanye-west-adidas/#e3</link><guid isPermaLink="false">kanye-west-adidas-a0dc4a3742</guid><pubDate>Tue, 25 Oct 2022 12:00:00 +0000</pubDate><description>Adidas ended the partnership immediately, saying West&#x27;s recent comments and actions violated its values and citing antisemitism and hate speech. It announced an end to Yeezy production and payments to West and his companies, forecasting a negative impact of up to EUR 250 million on its 2022 net income.</description></item><item><title>6 Oct 2022: West disputes Adidas&#x27;s use of his designs</title><link>https://howitunfolded.com/companies/kanye-west-adidas/#e2</link><guid isPermaLink="false">kanye-west-adidas-3f0d1ac04c</guid><pubDate>Thu, 06 Oct 2022 12:00:00 +0000</pubDate><description>An August 2024 federal court opinion, summarizing the investor complaint, records that Adidas placed the partnership under review on 6 October 2022. It also records an Instagram response that day in which West accused Adidas of taking his designs. This is the complaint&#x27;s account reproduced in the opinion, not a finding that Adidas took his designs.</description></item><item><title>2022: Adidas initiates arbitration, filing date unspecified</title><link>https://howitunfolded.com/companies/kanye-west-adidas/#e4</link><guid isPermaLink="false">kanye-west-adidas-4a1f1e2720</guid><pubDate>Fri, 01 Jul 2022 12:00:00 +0000</pubDate><description>According to Adidas&#x27;s later annual report, it initiated arbitration against Kanye West and entities he controlled in 2022, seeking damages among other remedies. The defendants filed counterclaims. The disclosure gives no filing month or day, so placement here does not establish the filing&#x27;s order relative to the October termination.</description></item><item><title>29 Jun 2016: The collaboration expands beyond Adidas Originals</title><link>https://howitunfolded.com/companies/kanye-west-adidas/#e1</link><guid isPermaLink="false">kanye-west-adidas-fb2e9c70bb</guid><pubDate>Wed, 29 Jun 2016 12:00:00 +0000</pubDate><description>Adidas and Kanye West announced an expanded Yeezy business covering footwear, apparel and accessories across streetwear and sport. Adidas said a dedicated team would oversee the collaboration from Portland.</description></item><item><title>Feb 2015: Yeezy Season 1 and the first footwear release</title><link>https://howitunfolded.com/companies/kanye-west-adidas/#e0</link><guid isPermaLink="false">kanye-west-adidas-830dbb0cb5</guid><pubDate>Sun, 01 Feb 2015 12:00:00 +0000</pubDate><description>Adidas&#x27;s later partnership announcement dates the Yeezy Season 1 presentation to February 2015 and identifies the Yeezy Boost 750 as the collaboration&#x27;s first product release.</description></item></channel></rss>