Company

How Apple unfolded

Apple was founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne and went public in 1980. After Jobs returned in 1997 it introduced the iPod, iPhone and iPad, and Tim Cook led it from 2011 until John Ternus became chief executive on September 1, 2026. It has faced a US monopolization suit, the Epic Games litigation and EU state aid, antitrust and Digital Markets Act decisions.

1 April 1976 to today · 31 dated events · 28 sources
Where it stands now · as of 31 October 2026

Apple is listed on Nasdaq under AAPL and led by chief executive John Ternus, with Tim Cook as executive chair. The Justice Department case is pending, the Supreme Court is reviewing the contempt question in the Epic case with Epic's brief due November 13, 2026, and Apple's appeal of the DMA fine is pending. Fourth quarter fiscal 2026 results had not been published on Apple Newsroom or EDGAR as of October 31, 2026.

revenue, quarter ended 27 June 2026$109.4bnup 16 percent
net sales, fiscal 2025$416.2bn
Digital Markets Act fine, April 2025€500munder appeal
payable to Ireland after the 2024 state aid ruling$15.8bnreleased from escrow
Overview · 1 Apr 1976 to 23 Oct 2026 · click a dot to jump
197619791982198519881991199419972000200320062009201220152018202120241 April 1976: Apple founded3 January 1977: Apple Computer incorporated12 December 1980: Apple goes public4 February 1997: NeXT acquired9 July 1997: Amelio resigns16 September 1997: Jobs named interim chief executive23 October 2001: iPod introduced9 January 2007: iPhone introduced27 January 2010: iPad introduced24 August 2011: Jobs resigns and Tim Cook becomes chief executive5 October 2011: Steve Jobs dies28 May 2014: Beats acquisition announced30 August 2016: EU rules Ireland gave Apple state aid15 July 2020: General Court annuls state aid decision10 September 2021: Epic case injunction on anti-steering rules24 April 2023: Ninth Circuit largely affirms Epic judgment4 March 2024: EU fines Apple over music streaming rules21 March 2024: Justice Department sues Apple10 September 2024: EU Court of Justice confirms Ireland ruling23 April 2025: 500 million euro Digital Markets Act fine30 April 2025: Apple found in violation of Epic injunction30 June 2025: Court refuses to dismiss Justice Department suit8 July 2025: Sabih Khan to become chief operating officer31 October 2025: Fiscal 2025 results11 December 2025: Ninth Circuit modifies the Epic contempt injunction20 April 2026: John Ternus named next chief executive30 June 2026: Supreme Court agrees to hear Epic contempt question30 July 2026: Third quarter fiscal 2026 results13 August 2026: Justice Kagan denies stay of Epic proceedings1 September 2026: Ternus takes over as chief executive23 October 2026: iPhone Duo, the first foldable iPhone, goes on sale
1976
1 Apr 1976
Turning point
Start

Apple founded

Apple was founded on April 1, 1976 in the Jobs family garage in Los Altos, California by Steve Jobs, Steve Wozniak and Ronald Wayne, according to The National.

🇺🇸 Los Altos, CaliforniaThe National#
1977
3 Jan 1977
Corporate

Apple Computer incorporated

Apple Computer, Inc. was incorporated under California law on January 3, 1977, according to its annual reports.

· · · 47 months later
1980
12 Dec 1980
Money

Apple goes public

Apple went public on December 12, 1980, selling 4.6 million shares, according to the Computer History Museum. The National reported an offering price of $22 a share.

· · · 194 months later
1997
4 Feb 1997
Corporate

NeXT acquired

Apple acquired NeXT Software, which Steve Jobs had formed, for a total purchase price of $427 million, according to its 1997 annual report.

$427 million total purchase price for NeXTApple via SEC EDGARThe National#
9 Jul 1997
Leadership

Amelio resigns

Apple announced that Gilbert Amelio had resigned as chairman and chief executive and that it was searching for a new chief executive.

16 Sep 1997
Leadership

Jobs named interim chief executive

Apple issued a press release naming Steve Jobs interim chief executive officer, according to its 1997 annual report.

· · · 49 months later
2001
23 Oct 2001
Product

iPod introduced

Apple introduced iPod, a portable music player it said could hold up to 1,000 songs.

🇺🇸 Cupertino, CaliforniaApple Newsroom#
· · · 63 months later
2007
9 Jan 2007
Turning point
Product

iPhone introduced

At Macworld in San Francisco, Apple introduced iPhone, combining a mobile phone, a widescreen iPod and an internet communications device.

“iPhone is a revolutionary and magical product that is literally five years ahead of any other mobile phone”Steve Jobs, Apple Newsroom
🇺🇸 San Francisco, CaliforniaApple Newsroom#
· · · 37 months later
2010
27 Jan 2010
Product

iPad introduced

Apple introduced iPad, with a starting price of $499 and availability planned for late March.

· · · 19 months later
2011
24 Aug 2011
Turning point
Leadership

Jobs resigns and Tim Cook becomes chief executive

Apple's board announced that Steve Jobs had resigned as chief executive and named chief operating officer Tim Cook to succeed him. Jobs was elected chairman.

🇺🇸 Cupertino, CaliforniaApple Newsroom#
5 Oct 2011
Leadership

Steve Jobs dies

Apple's board announced that Steve Jobs had died.

· · · 32 months later
2014
28 May 2014
Corporate

Beats acquisition announced

Apple agreed to acquire Beats Music and Beats Electronics for a total of $3 billion, about $2.6 billion in purchase price plus about $400 million vesting over time.

$3 billion Beats acquisitionApple Newsroom#
· · · 27 months later
2016
30 Aug 2016
Sanction

EU rules Ireland gave Apple state aid

The European Commission decided that tax opinions Ireland issued in 1991 and 2007 were state aid and ordered Ireland to recover taxes for June 2003 to December 2014. Apple and Ireland appealed.

🇧🇪 BrusselsApple via SEC EDGAR#
· · · 47 months later
2020
15 Jul 2020
Ruling

General Court annuls state aid decision

The EU General Court annulled the Commission's decision, and the Commission appealed on September 25, 2020.

🇱🇺 LuxembourgApple via SEC EDGAR#
· · · 14 months later
2021
10 Sep 2021
Ruling

Epic case injunction on anti-steering rules

Ruling on Epic Games' suit, the federal court in Northern California found for Apple on nine of Epic's ten counts, including its federal antitrust claims, but found some App Store guideline provisions violated California's unfair competition law and issued an injunction barring Apple from prohibiting buttons and links to other purchase options, according to Apple and the Ninth Circuit.

· · · 19 months later
2023
24 Apr 2023
Ruling

Ninth Circuit largely affirms Epic judgment

The Ninth Circuit affirmed the district court's judgment except on attorney fees, leaving in place the rulings against Epic's Sherman Act claims and for Epic under California law.

2024
4 Mar 2024
Sanction

EU fines Apple over music streaming rules

The European Commission fined Apple over 1.8 billion euros, finding it abused a dominant position by stopping music streaming apps from telling iOS users about cheaper offers outside the app.

€1.8 billion EU antitrust fine, approximateEuropean Commission#
10 Sep 2024
Ruling

EU Court of Justice confirms Ireland ruling

The Court of Justice set aside the General Court's judgment and confirmed the 2016 decision. Apple recorded a net one time tax charge of $10.2 billion, including $15.8 billion payable to Ireland from escrow.

$15.8 billion payable to Ireland via escrow release🇱🇺 LuxembourgApple via SEC EDGAR#
2025
23 Apr 2025
Sanction

500 million euro Digital Markets Act fine

The Commission found Apple breached the DMA's anti-steering obligation, fined it 500 million euros and ordered it to remove restrictions. Apple says it has appealed and believes it complies.

30 Apr 2025
Ruling

Apple found in violation of Epic injunction

The district court found Apple in contempt of the 2021 injunction and barred it from charging any commission on purchases consumers make outside an app or restricting how developers guide users to them.

30 Jun 2025
Ruling

Court refuses to dismiss Justice Department suit

US District Judge Julien Neals denied Apple's motion to dismiss the Justice Department's case, allowing it to proceed, Engadget reported.

8 Jul 2025
Leadership

Sabih Khan to become chief operating officer

Apple announced that Jeff Williams would hand the COO role to Sabih Khan later that month as part of a planned succession.

31 Oct 2025
Money

Fiscal 2025 results

Apple's annual report for the year ended September 27, 2025 showed net sales of $416.2 billion and net income of $112.0 billion.

$416.16 billion fiscal 2025 net salesApple via SEC EDGAR#
11 Dec 2025
Ruling

Ninth Circuit modifies the Epic contempt injunction

The Ninth Circuit affirmed the contempt finding but held that parts of the remedy were overbroad. Apple said the court allowed it to require parity between its in-app purchase option and outside links and to charge some commission on link-out purchases, and sent the case back.

2026
20 Apr 2026
Turning point
Leadership

John Ternus named next chief executive

Apple announced Tim Cook would become executive chair and hardware engineering chief John Ternus would become CEO on September 1, 2026, approved unanimously by the board.

🇺🇸 Cupertino, CaliforniaApple via SEC EDGARApple Newsroom#
30 Jul 2026
Money

Third quarter fiscal 2026 results

Apple reported revenue of $109.4 billion for the quarter ended June 27, 2026, up 16 percent, and diluted earnings per share of $2.02.

$109.4 billion quarterly revenueApple NewsroomApple via SEC EDGAR#
13 Aug 2026
Ruling

Justice Kagan denies stay of Epic proceedings

Justice Elena Kagan denied Apple's application to stay district court proceedings in the Epic case while the Supreme Court considers it, after briefly granting an administrative stay on August 12, according to the docket.

1 Sep 2026
Leadership

Ternus takes over as chief executive

The transition took effect on September 1, 2026 under the April plan. Apple's leadership page lists John Ternus as CEO and Tim Cook as executive chair.

23 Oct 2026
Product

iPhone Duo, the first foldable iPhone, goes on sale

iPhone Duo, which Apple described as the first foldable iPhone, went on sale at Apple Store locations worldwide.

Related timelines

Sources

28 records, ranked by type
  1. 1News report1 Apr 2026
    Apple at 50: The company that reshaped the world must now reinvent it again
    The National · thenationalnews.com
  2. 2Subject's own statement13 Dec 1994
    Apple Computer, Inc. annual report on Form 10-K for fiscal 1994
    Apple via SEC EDGAR · sec.gov
  3. 3Subject's own statement5 Dec 1997
    Apple Computer, Inc. annual report on Form 10-K for fiscal 1997
    Apple via SEC EDGAR · sec.gov
  4. 4Subject's own statement23 Oct 2001
    Apple Presents iPod
    Apple Newsroom · apple.com
  5. 5Subject's own statement9 Jan 2007
    Apple Reinvents the Phone with iPhone
    Apple Newsroom · apple.com
  6. 6Subject's own statement27 Jan 2010
    Apple Launches iPad
    Apple Newsroom · apple.com
  7. 7Subject's own statement24 Aug 2011
    Steve Jobs Resigns as CEO of Apple
    Apple Newsroom · apple.com
  8. 8Subject's own statement5 Oct 2011
    Statement by Apple's Board of Directors
    Apple Newsroom · apple.com
  9. 9Subject's own statement28 May 2014
    Apple to Acquire Beats Music and Beats Electronics
    Apple Newsroom · apple.com
  10. 10Subject's own statement31 Oct 2025
    Apple Inc. annual report on Form 10-K for fiscal 2025
    Apple via SEC EDGAR · sec.gov
  11. 11Subject's own statement31 Jul 2026
    Apple Inc. quarterly report on Form 10-Q for the quarter ended June 27, 2026
    Apple via SEC EDGAR · sec.gov
  12. 12Official record24 Apr 2023
    Epic Games, Inc. v. Apple, Inc., No. 21-16506, opinion
    US Court of Appeals for the Ninth Circuit · cdn.ca9.uscourts.gov
  13. 13Government document4 Mar 2024
    Commission fines Apple over 1.8 billion euros over abusive App store rules for music streaming providers (IP/24/1161)
    European Commission · ec.europa.eu
  14. 14Government document21 Mar 2024
    Justice Department Sues Apple for Monopolizing Smartphone Markets
    US Department of Justice, Office of Public Affairs · justice.gov
  15. 15Government document23 Apr 2025
    Commission finds Apple and Meta in breach of the Digital Markets Act (IP/25/1085)
    European Commission · ec.europa.eu
  16. 16News report30 Jun 2025
    Judge rules Apple must face antitrust lawsuit brought by the US DOJ
    Engadget · engadget.com
  17. 17Subject's own statement9 Jul 2025
    Apple Inc. Form 8-K, chief operating officer transition
    Apple via SEC EDGAR · sec.gov
  18. 18Subject's own statement20 Apr 2026
    Apple Inc. Form 8-K, chief executive officer transition
    Apple via SEC EDGAR · sec.gov
  19. 19Subject's own statement20 Apr 2026
    Tim Cook to become Apple Executive Chairman, John Ternus to become Apple CEO
    Apple Newsroom · apple.com
  20. 20Subject's own statement30 Jul 2026
    Apple reports third quarter results
    Apple Newsroom · apple.com
  21. 21Subject's own statement23 Oct 2026
    iPhone Duo arrives at Apple Store locations worldwide
    Apple Newsroom · apple.com
  22. 22Subject's own statement31 Oct 2026
    Apple Leadership
    Apple · apple.com
  23. 23Government document11 Jun 2024
    Four Additional States Join Justice Department's Suit Against Apple for Monopolizing Smartphone Markets
    US Department of Justice, Office of Public Affairs · justice.gov
  24. 24News report
    December 12: Apple Computer's Initial Public Offering, This Day in History
    Computer History Museum · computerhistory.org
  25. 25Subject's own statement29 Oct 2021
    Apple Inc. annual report on Form 10-K for fiscal 2021
    Apple via SEC EDGAR · sec.gov
  26. 26Official record11 Dec 2025
    Epic Games, Inc. v. Apple Inc., No. 25-2935, opinion
    US Court of Appeals for the Ninth Circuit · cdn.ca9.uscourts.gov
  27. 27Official record30 Jun 2026
    Order List, June 30, 2026 (certiorari granted in No. 25-1311, Apple Inc. v. Epic Games, Inc.)
    Supreme Court of the United States · supremecourt.gov
  28. 28Official record31 Oct 2026
    Docket for No. 25-1311, Apple Inc. v. Epic Games, Inc.
    Supreme Court of the United States · supremecourt.gov

Last updated 31 October 2026. Spotted an error? See corrections. Every event links to the record it comes from. Allegations are attributed to whoever made them.