<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>How the EU&#x27;s Digital Markets Act fines unfolded</title><link>https://howitunfolded.com/companies/eu-digital-markets-act-fines/</link><description>The Digital Markets Act entered into force in November 2022 and the Commission designated its first six gatekeepers in September 2023. After opening non-compliance cases in March 2024, it fined Apple 500 million euros and Meta 200 million euros in April 2025 and Google 890 million euros in July 2026. All three companies dispute the decisions.</description><language>en</language><item><title>8 Oct 2026: Google&#x27;s two appeals reported</title><link>https://howitunfolded.com/companies/eu-digital-markets-act-fines/#e22</link><guid isPermaLink="false">eu-digital-markets-act-fines-4ff26de022</guid><pubDate>Thu, 08 Oct 2026 12:00:00 +0000</pubDate><description>MLex reported that Google had filed two appeals with EU judges against the decisions, and Politico later reported the same, as relayed by Newsquawk. Under the DMA an appeal does not suspend the compliance obligations.</description></item><item><title>23 Jul 2026: Google fined 890 million euros</title><link>https://howitunfolded.com/companies/eu-digital-markets-act-fines/#e20</link><guid isPermaLink="false">eu-digital-markets-act-fines-fa9b4dc8d4</guid><pubDate>Thu, 23 Jul 2026 12:00:00 +0000</pubDate><description>The Commission fined Google 460 million euros for self-preferencing in Search and 430 million euros for steering restrictions and fees on Google Play. It gave Google 60 days to comply or risk periodic penalty payments.</description></item><item><title>23 Jul 2026: Google rejects the decisions</title><link>https://howitunfolded.com/companies/eu-digital-markets-act-fines/#e21</link><guid isPermaLink="false">eu-digital-markets-act-fines-253dffd465</guid><pubDate>Thu, 23 Jul 2026 12:00:00 +0000</pubDate><description>Alphabet&#x27;s president of global affairs, Kent Walker, said the required changes would strip away real-time search features and dismantle safety protections on Google Play, Reuters reported.</description></item><item><title>16 Jul 2026: Specification decisions on Google&#x27;s Android and search data</title><link>https://howitunfolded.com/companies/eu-digital-markets-act-fines/#e19</link><guid isPermaLink="false">eu-digital-markets-act-fines-58742aaf88</guid><pubDate>Thu, 16 Jul 2026 12:00:00 +0000</pubDate><description>The Commission adopted two binding specification decisions setting out how Google must give rival AI assistants access to Android features and share anonymised search data with rival search engines. The Commission said such decisions carry no fines.</description></item><item><title>8 Dec 2025: Meta commits to a less personalised ads choice</title><link>https://howitunfolded.com/companies/eu-digital-markets-act-fines/#e18</link><guid isPermaLink="false">eu-digital-markets-act-fines-c890687e96</guid><pubDate>Mon, 08 Dec 2025 12:00:00 +0000</pubDate><description>The Commission said Meta had committed to give EU users of Facebook and Instagram a choice between fully personalised ads and an option that shares less personal data, to be presented in January 2026.</description></item><item><title>7 Jul 2025: Apple appeals its fine to the General Court</title><link>https://howitunfolded.com/companies/eu-digital-markets-act-fines/#e16</link><guid isPermaLink="false">eu-digital-markets-act-fines-ff6a5f913b</guid><pubDate>Mon, 07 Jul 2025 12:00:00 +0000</pubDate><description>Apple said it had filed an appeal against the decision and that it had changed its terms to avoid daily fines, Engadget and ITPro reported. The appeal is pending.</description></item><item><title>Jul 2025: Meta appeals its fine</title><link>https://howitunfolded.com/companies/eu-digital-markets-act-fines/#e17</link><guid isPermaLink="false">eu-digital-markets-act-fines-dbf750f1c1</guid><pubDate>Tue, 01 Jul 2025 12:00:00 +0000</pubDate><description>Meta&#x27;s vice president Tim Lamb said in a blog post that the company was appealing the 200 million euro fine, arguing that a 2023 EU court ruling allowed paid subscription alternatives, AFP and Belga reported. The appeal is pending.</description></item><item><title>Jun 2025: Apple changes its EU App Store terms</title><link>https://howitunfolded.com/companies/eu-digital-markets-act-fines/#e15</link><guid isPermaLink="false">eu-digital-markets-act-fines-f2fd7b9dc0</guid><pubDate>Sun, 01 Jun 2025 12:00:00 +0000</pubDate><description>Apple changed its EU terms to let developers promote outside purchases, with commission rates of up to 13 percent and new fees on sales advertised through apps, according to ITPro.</description></item><item><title>23 Apr 2025: Apple fined 500 million euros and Meta 200 million euros</title><link>https://howitunfolded.com/companies/eu-digital-markets-act-fines/#e12</link><guid isPermaLink="false">eu-digital-markets-act-fines-43dbb688ed</guid><pubDate>Wed, 23 Apr 2025 12:00:00 +0000</pubDate><description>The Commission fined Apple for breaching the anti-steering obligation and Meta for its consent or pay model between March and November 2024. Both were given 60 days to comply or risk periodic penalty payments.</description></item><item><title>23 Apr 2025: Apple user choice case closed and Facebook Marketplace undesignated</title><link>https://howitunfolded.com/companies/eu-digital-markets-act-fines/#e13</link><guid isPermaLink="false">eu-digital-markets-act-fines-bc9325c013</guid><pubDate>Wed, 23 Apr 2025 12:00:00 +0000</pubDate><description>The Commission closed its investigation into Apple&#x27;s user choice obligations, saying Apple had engaged early on a compliance solution. Meta&#x27;s Facebook Marketplace was removed from the list of designated services the same day.</description></item><item><title>23 Apr 2025: Apple and Meta criticise the decisions</title><link>https://howitunfolded.com/companies/eu-digital-markets-act-fines/#e14</link><guid isPermaLink="false">eu-digital-markets-act-fines-15021a5a5f</guid><pubDate>Wed, 23 Apr 2025 12:00:00 +0000</pubDate><description>Apple accused the Commission of unfairly targeting it and moving the goal posts, and Meta&#x27;s chief global affairs officer said the decision amounted to a multi-billion-dollar tariff, the Associated Press reported. Both signalled appeals.</description></item><item><title>19 Mar 2025: Preliminary findings against Alphabet</title><link>https://howitunfolded.com/companies/eu-digital-markets-act-fines/#e10</link><guid isPermaLink="false">eu-digital-markets-act-fines-d103e5a6db</guid><pubDate>Wed, 19 Mar 2025 12:00:00 +0000</pubDate><description>The Commission sent Alphabet preliminary findings that Google Search favoured its own services such as shopping, hotel, transport, financial and sports results over rivals and that Google Play limited developers&#x27; ability to steer users to other channels. Alphabet could reply in writing.</description></item><item><title>19 Mar 2025: Specification decisions on Apple interoperability</title><link>https://howitunfolded.com/companies/eu-digital-markets-act-fines/#e11</link><guid isPermaLink="false">eu-digital-markets-act-fines-4eca9691e2</guid><pubDate>Wed, 19 Mar 2025 12:00:00 +0000</pubDate><description>The Commission adopted two legally binding decisions setting out how Apple must open nine iOS connectivity features to other device makers and make its interoperability request process more transparent. These decisions carried no fine.</description></item><item><title>Nov 2024: Meta introduces a new free ads option</title><link>https://howitunfolded.com/companies/eu-digital-markets-act-fines/#e9</link><guid isPermaLink="false">eu-digital-markets-act-fines-97738d0c3a</guid><pubDate>Fri, 01 Nov 2024 12:00:00 +0000</pubDate><description>Meta introduced a free option with personalised ads that it said used less personal data. The Commission said it was still assessing the change and excluded the period after November 2024 from its later decision.</description></item><item><title>1 Jul 2024: Preliminary findings against Meta on pay or consent</title><link>https://howitunfolded.com/companies/eu-digital-markets-act-fines/#e8</link><guid isPermaLink="false">eu-digital-markets-act-fines-3370648c77</guid><pubDate>Mon, 01 Jul 2024 12:00:00 +0000</pubDate><description>The Commission told Meta its preliminary view was that the pay or consent advertising model breached Article 5(2) because it offered no less personalised alternative and did not allow free consent.</description></item><item><title>24 Jun 2024: Preliminary findings against Apple on steering</title><link>https://howitunfolded.com/companies/eu-digital-markets-act-fines/#e7</link><guid isPermaLink="false">eu-digital-markets-act-fines-b48c569764</guid><pubDate>Mon, 24 Jun 2024 12:00:00 +0000</pubDate><description>The Commission told Apple it preliminarily found that its App Store rules breached the DMA because none of its business terms let developers freely steer customers to other offers. It also opened a third investigation into Apple&#x27;s new developer terms, including a 0.50 euro Core Technology Fee per installed app.</description></item><item><title>13 May 2024: Booking designated as seventh gatekeeper</title><link>https://howitunfolded.com/companies/eu-digital-markets-act-fines/#e6</link><guid isPermaLink="false">eu-digital-markets-act-fines-929329d494</guid><pubDate>Mon, 13 May 2024 12:00:00 +0000</pubDate><description>The Commission designated Booking for its Booking.com online intermediation service.</description></item><item><title>29 Apr 2024: Apple&#x27;s iPadOS designated</title><link>https://howitunfolded.com/companies/eu-digital-markets-act-fines/#e5</link><guid isPermaLink="false">eu-digital-markets-act-fines-6fcce60bd3</guid><pubDate>Mon, 29 Apr 2024 12:00:00 +0000</pubDate><description>The Commission added Apple&#x27;s iPadOS to the list of designated core platform services.</description></item><item><title>25 Mar 2024: Non-compliance investigations opened into Alphabet, Apple and Meta</title><link>https://howitunfolded.com/companies/eu-digital-markets-act-fines/#e4</link><guid isPermaLink="false">eu-digital-markets-act-fines-d78964d9e2</guid><pubDate>Mon, 25 Mar 2024 12:00:00 +0000</pubDate><description>The Commission opened proceedings into Google Play steering rules and self-preferencing in Google Search, Apple&#x27;s App Store steering rules and user choice measures, and Meta&#x27;s pay or consent model. It said it intended to conclude them within 12 months.</description></item><item><title>6 Sep 2023: Commission designates six gatekeepers</title><link>https://howitunfolded.com/companies/eu-digital-markets-act-fines/#e3</link><guid isPermaLink="false">eu-digital-markets-act-fines-9a2c7bc27f</guid><pubDate>Wed, 06 Sep 2023 12:00:00 +0000</pubDate><description>The Commission designated Alphabet, Amazon, Apple, ByteDance, Meta and Microsoft as gatekeepers for 22 core platform services. Each had six months to comply. Samsung had notified the Commission but was not designated.</description></item><item><title>2 May 2023: The rules start to apply</title><link>https://howitunfolded.com/companies/eu-digital-markets-act-fines/#e2</link><guid isPermaLink="false">eu-digital-markets-act-fines-f2e3d3c310</guid><pubDate>Tue, 02 May 2023 12:00:00 +0000</pubDate><description>The DMA began to apply. Companies meeting its thresholds had two months to notify the Commission, which then had 45 working days to decide on designation.</description></item><item><title>1 Nov 2022: Digital Markets Act enters into force</title><link>https://howitunfolded.com/companies/eu-digital-markets-act-fines/#e1</link><guid isPermaLink="false">eu-digital-markets-act-fines-c3d993fd38</guid><pubDate>Tue, 01 Nov 2022 12:00:00 +0000</pubDate><description>The regulation entered into force. It allows fines of up to 10 percent of worldwide annual turnover, up to 20 percent for repeated breaches, and periodic penalties of up to 5 percent of average daily turnover.</description></item><item><title>14 Sep 2022: Digital Markets Act adopted</title><link>https://howitunfolded.com/companies/eu-digital-markets-act-fines/#e0</link><guid isPermaLink="false">eu-digital-markets-act-fines-f8bda2fcfe</guid><pubDate>Wed, 14 Sep 2022 12:00:00 +0000</pubDate><description>The EU adopted the Digital Markets Act, which sets obligations for large online platforms designated as gatekeepers. It was published in the Official Journal on 12 October 2022.</description></item></channel></rss>